The graphic design diploma course prepares students for both higher education and employment, through a challenging programme of design briefs which cover drawing, design, layout techniques, creative image making, use of computer design software and photography.
Students will be encouraged to produce exciting and creative design solutions for a wide variety of design situations including advertising, CD packaging, corporate identity and stationery, for example. A broad appreciation of all areas of art and design is essential for all designers. We aim, as part of the course, to give students experiences that will broaden their outlook by offering them value activities which may include exhibition visits, field study visits and live projects for local organisations and businesses.
Year 1 is all about experiencing different design situations and developing the techniques for research and the origination of ideas and concepts. First-year students will be encouraged to develop their drawing and illustration skills, they will undertake studio photographic projects and take these images through into completed graphic designs using a range of the latest computer software. The aim is to introduce students to the wide range of possibilities that graphics offers and to give them the firm basis that ensures a successful second year.
In Year 2, students will undertake a range of creative briefs that culminate in the Final Project. Generally, second-year projects include, amongst others, creative magazine design, illustrative and typographic messages and commercial and theatrical promotional campaigns. These projects aim to increase the student’s creativity, analytical skills and independence in working.
Virtually all students who successfully complete this course, move onto Higher Diploma courses or find employment in industry as junior designers
The learning and teaching strategy is designed to challenge existing methods of generating ideas and problem solving by setting briefs that stimulate creative thinking and encourage risk taking. Each brief sets out a specific design problem and will be taught through lectures, group seminars, practical demonstrations, one to one tutorials and critiques, followed by guided self-study.
- To provide students with the skills understanding to work confidently, resourcefully and effectively with clients within the changing cultural, ethical, social and theoretical contexts of Graphic Design
- To infuse students with the skills of a reflective designer to sustain critical, analytical, visual and intellectual enquiry
- To foster and cultivate a student’s creative and investigative application of conventional and digital visual, written and verbal languages required by graduates entering the creative industries
- To assist students to develop appropriate skills of research, innovation, self-organisation and critical reflection
- To assist students to foster and develop the breadth of knowledge and wide range of practical and flexible skills appropriate for employment, postgraduate study and life-long learning.