With fellow academics from the Siedlce University, Poland and the UTH University, Poland an Alexander College research team published a study on the specifics of the e-commerce market in Poland and Cyprus during the Covid-19 pandemic. A detailed evaluation was conducted of the relationship between the characteristics of the research group and preferences in the area of e-commerce. In addition, the study aimed to identify whether there are differences between motivations for online purchases between the research groups in Poland and Cyprus. To this end, a survey method was used to conduct a study on a sample of 204 respondents from Poland and Cyprus. The assumption that during the pandemic consumers readily used e-commerce and that after the lifting of restrictions, they still make online purchases with a similar frequency was confirmed. It also appears that the vast majority of the respondents from the sample of Polish consumers were more reluctant to shop online during the pandemic than those from the sample of Cypriot consumers. The study also provided evidence to show the relationship between demographic features and consumer shopping habits. Finally, overall results suggest that there is no significant difference in the reasons for shopping online among the countries.
Citation: Bareja-Wawryszuk, O., Christodoulides, C., Dzioba, T., Marcysiak, Ad., Marcysiak, Ag., Markou, Chr. & Pajewski T. (2023). The functioning of e-commerce during the covid-19 pandemic. research results from Poland and Cyprus. Przedsiębiorstwo Przyszłości (Enterprise of the Future), 4(57), 77-107.