Yelyzaveta Yaremachenko

I am a Graphic Design graduate with a strong interest in branding, poster design, and visual identity. I enjoy experimenting with different approaches and creating work that feels engaging, unusual, and visually interesting. I don’t follow one fixed style, but I am naturally drawn to minimal and clean design that still stands out and attracts attention. In my work, I focus on combining clear communication with creative ideas. I am interested in how design can connect with people and communicate messages in a simple but effective way. I aim to create designs that are not only visually strong but also meaningful and relevant.

Final Research Project: Ukrainian Cultural Festival Identity

My final project is about developing a visual identity for a Ukrainian cultural festival that takes place abroad. The project is focused on people who left Ukraine because of the war and aims to help them reconnect with their culture and feel closer to home. The main goal of the project is to keep Ukrainian culture alive outside the country and to share it with a wider audience. Through this project, I wanted to remind people of their roots and create a sense of familiarity and belonging. I developed a complete design system for the festival, including a logo and a series of posters. I also created additional materials such as booklets, social media content, and merchandise like bags and wristbands. All elements are designed to work together as one visual identity and create a consistent look across different platforms. This project shows how graphic design can be used not only for communication, but also to support cultural identity and bring people together, especially when they are far from home.