Venue: Alexander College, Larnaca
Date: 29 May 2023
Time: 11:30am
The event will also be streamed live online.
Language of the event: English

Alexander College together with Alexander Research Centre is offering a unique opportunity to students and professionals of business and marketing (including government departments, researchers, consultants and ambitious small companies) to join a lecture-discussion with Dr Ola Bareja-Wawryszuk, Institute of Management and Quality Sciences, Siedlce University of Natural Sciences and Humanities, Poland.

Dr Ola Bareja-Wawryszuk is an Assistant Professor at Siedlce University of Natural Sciences and Humanities, Poland. Manager of Welcome Center – Office for International Students and Faculty Coordinator of Erasmus+. Ph.D. thesis under the topic: Determinants of local food systems spatial concentration defended in 2019. Graduated from Warsaw University of Life Sciences, and Technical University of Munich. Interested in Local Food Systems, Marketing, Logistics, Short Supply Chains and Consumer behavior.

Briefly present Marketing 4.0 ideas covering the most commonly used tools in online communication such as the power of social media, content marketing, storytelling, real time marketing, viral marketing, influencer marketing, marketing based on data.

The goal of this talk is to answer the question how to create a brand identity using the mentioned tools.

Attendance is free. All attendees will be awarded with a certificate of attendance.